Hip-hop legend Andre Young, better known as Dr. Dre, objected to a trademark application made by gynecologist Dr. Draion Burch, who commonly goes by Dr. Drai. This three-year long battle against media personality Dr. Drai came about when Dre discovered that “Dr. Drai” is pronounced the same as his own name.
Burch has written books such as 20 Things You May Not Know About The Vagina and 20 Things You May Not Know About The Penis, and his friends and colleagues commonly call him Dr. Drai. Being a media personality, Drai attempted to trademark his name, and Dre objected to this trademark. Documents published by the US Patent and Trademark Office (USPTO) say “[Dre’s] name in the recording industry is sufficiently related to applicant’s ‘MP3 files, magazines, audio books, a series of books and other types of public performance’.”
According to the USPTO documents, Draion Burch attempted to use his name – Drai – “in connection with services that relate to the (entertainment) industry in which Dr Dre is recognised.” This resulted in Dre objecting to the application, as he did not want consumers to be confused between the two or think they’re associated.
“It is beyond question that the applicant’s marks would be viewed by the public as pointing uniquely and unmistakably to Dr Dre” Dr. Dre said.
After the three-year battle the USPTO rejected Dre’s claim, saying that consumers will be able to differentiate between the two, as Draion Burch is a gynecologist and public speaker on women’s health issues.
“[Dre] failed to show that a connection would be presumed in the mind of the consuming public when the applicant’s Dr Drai marks are used in connection with its applied-for goods and services” the USPTO said in a statement.